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Events, Activations And Brand Manager

The Gospel Distillers - Brunswick, VIC

Source: uWorkin


The Gospel Whiskey is a start-up whiskey brand experiencing substantial growth and for that reason are looking to hire our next team member. Having already achieved strong distribution throughout Australia, we are now looking for someone to plan and execute consumer and customer engagement initiatives with the primary objective of converting the curious to the committed.

The Position will include the following responsibilities; 

  • Actively seek activation opportunities to promote The Gospel with consideration for ROI 
  • Activate The Gospel ‘caravan bar’ including looking for opportunities to utilise the asset 
  • Plan, coordinate and manage all aspects required to undertake tastings, staff training, masterclasses, and events sponsored or supported by The Gospel
  • Coordinate casual staff required to execute events when additional resources are required
  • Liaise with management, consultants and distributors to coordinate target marketing effort
  • Travel interstate and overseas when required
  • Responsible for community engagement including not-for-profit organisations aligned to the brand’s core beliefs
  • Provide consumer insight with regards to the on-premise market
  • Utilise strong networks within the hospitality industry to continue to build on The Gospel’s brand growth 
  • Represent the brand in a professional manner
  • Provide (either personally or coordinate third-party) social media content for events
  • Develop and report regularly on budgets 
  • Be nice. Be genuine. Be Positive.

The perfect person will have the following skills;

  • Background in hospitality including knowledge of spirits
  • A love for whiskey and the whiskey industry
  • Experience managing a P&L and budgets
  • Previous experience managing events
  • Well-presented and ability to transition from festivals, bottle shop tasting and masterclass host and everything in between
  • A self-starter
  • Ability to manage others and communicate in a professional manner
  • A desire to remain with the company as we grow with an open mind to future opportunities
  • A driver’s licence and confident driving ability

What we offer;

  • An outstanding opportunity to join a growing business
  • Ability to influence and shape the voice of the brand
  • Great salary package tailored to your experience 
  • Flexible work locations and times – we are about output, not input